Nike says it is time to arise for equality in a brand new advert marketing campaign.
The corporate on Sunday launched a star-studded brief movie titled “Equality” to mark Black Historical past Month.
The advert options Nike-sponsored athletes LeBron James, Serena Williams, Kevin Durant, Gabby Douglas, amongst others, “amplifying their voices in an effort to uplift, open eyes and produce the constructive values that sport can characterize into wider focus,” the corporate stated.
Actor Michael B. Jordan voices the movie, and singer Alicia Keys performs a rendition of Sam Cooke’s “A Change is Gonna Come.”
“Is that this the land historical past promised?” Jordan says. “Right here, inside these strains, on this concrete court docket, this patch of turf, right here, you are outlined by your actions — not your appears to be like or beliefs.”
Nike will characteristic adverts from the marketing campaign on social media, billboards and posters all through cities in the USA and Canada. It can additionally promote “Equality” branded T-shirts and sneakers as a part of its annual Black…