Uber’s prime rival in India has some unsolicited recommendation for the U.S. startup: Go native.
“They’ve a really cookie-cutter strategy when it comes to what the mannequin is and the way [to] drive feed it into any geography,” Pranay Jivrajka, a prime government at Ola Cabs, mentioned on the sidelines of CNN’s Asia Enterprise Discussion board in Bangalore.
Jivrajka, who till not too long ago served as Ola’s COO, mentioned that Uber ought to ditch its one-size-fits-all strategy and as a substitute attempt to perceive “native nuances” that may assist it to determine providers that “customers and drivers really need.”
Uber declined to touch upon Jivrajka’s remarks.
Uber and Ola have for years waged a bitter battle for supremacy in India, a market with 1.three billion potential prospects. The nation has taken on elevated significance for Uber after a collection of current setbacks elsewhere in Asia.
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